The Supreme Court has refused the appeal of chocolate maker Cadbury to trademark its particular iconic shade of purple, known as Pantone 2685C.
The judgment of Lords Neuberger, Wilson and Hughes ends the war between Nestle and Cadbury on the use of the colour and overturns Cadbury's previous success in 2013 in the Court of Appeal.
Cadbury initially filed a trademark application for Pantone 2685C in 2004 however despite the trade mark being published in the Trade Marks Journal in 2008, the mark could not be registered as a consequence of Nestle's objection.
